Privacy policy

Last updated: July 2, 2025

LoftyTCG manages this store and this website, including the data, content, features, tools, products and services to provide you, the customer, with a curated shopping experience (the "Services"). LoftyTCG is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services or when you communicate with us by any other means. In case of conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge having read this Privacy Policy and understand how your personal information is collected, used and disclosed, in accordance with this Privacy Policy.

Personal information we collect or process

When we use the term "personal information", we mean any data that identifies you or that can reasonably be linked to you or another person. Personal information does not include data collected anonymously or that has been de-identified, so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information — including inferences derived from such information — depending on how you interact with the Services, where you reside, and what applicable law allows or requires:

  • Contact details including your name, address, billing address, shipping address, phone number and email address.
  • Financial information including credit card, debit card and financial account numbers, payment card information, financial account details, transaction details, payment method, payment confirmation and other payment-related information.
  • Account information including your username, password, security questions, preferences and settings.
  • Transaction information including the items you view, add to your cart, save to your wishlist or purchase, return, exchange or cancel, as well as your previous transactions.
  • Communications with us including the information you provide in your communications with us, for example, when submitting a customer service inquiry.
  • Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information including information about your interaction with the Services, such as how and when you use or browse them.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us or provide us with your personal information by any other means.
  • Automatically through the Services including information from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies;
  • From our service providers including when we engage them to enable certain technology or when they collect or process your personal information on our behalf;
  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Providing, personalizing and improving the Services. We use your personal information to provide you with the Services, which includes fulfilling the contract entered into with you, processing your payments, managing your orders, remembering your preferences and items you're interested in, sending you notifications related to your account, processing purchases, returns, exchanges or other transactions, creating, maintaining and managing your account, arranging shipping, facilitating returns and exchanges, allowing you to post reviews and providing you with a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalize and improve the Services.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you commercial, advertising and promotional communications by email, text message or postal mail, as well as showing you online advertisements for products or services within the Services or on other websites, including based on items you have previously purchased, added to your cart or other activities performed within the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate or take action against potentially fraudulent, illegal, harmful or malicious activities, protect public safety and ensure the security of our services. If you decide to use the Services and register an account, you are responsible for maintaining the confidentiality of your login credentials. We strongly recommend that you do not share your username, password or other information with anyone.
  • Communications with you. We use your personal information to provide you with customer service, respond to your requests, provide services to you effectively and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities, as well as to investigate or participate in civil discovery, potential or actual litigation or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. Such circumstances may include:

  • With Shopify, suppliers and other third parties that provide services on our behalf (for example, IT management, payment processing, data analytics, customer service, cloud storage, order management and shipping).
  • With business and marketing partners to provide marketing services and show you advertising. For example, we use Shopify to support personalized advertising through third-party services, based on your online activity with various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to instruct us not to share information about you for personalized advertising and marketing purposes, based on your online activity with various merchants and websites.
  • When you instruct us, request or otherwise consent to the disclosure of certain information to third parties, for example, to send you products or through the use of social media widgets or login integrations.
  • With our affiliates or, generally, within our business group.
  • In connection with a business transaction, such as a merger or insolvency proceeding, to comply with applicable legal obligations (including responding to subpoenas, search warrants or other similar requests), to enforce the applicable Terms of Service or policies, and to protect or defend the Services, our rights and the rights of our users or other persons.

Relationship with Shopify

The Services are hosted on Shopify, which collects and processes personal information about your access to and use of the Services, in order to provide and improve the Services for you. To provide and improve the Services, the information you submit to the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than yours. In addition, to help protect, develop and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, with other merchants and with the Shopify platform itself. To provide these advanced features, Shopify may use personal information collected about your interactions with our store, with other merchants and with the Shopify platform itself. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to your requests to exercise your rights regarding the use of such information for such purposes. To learn more about how Shopify uses your personal information and about the rights you may have, you can consult the Shopify Consumer Privacy Policy. Depending on where you reside, you can exercise certain rights with respect to your personal information here Link to Shopify Privacy Portal.

Third-party websites and links

The Services may include links to third-party websites or other online platforms. If you access links that direct to sites not affiliated with or controlled by us, we recommend that you review their privacy and security policies and other terms and conditions. We do not guarantee or accept responsibility for the privacy or security of such sites, including the accuracy, completeness or reliability of the information they contain. Information you provide in public or semi-public spaces — including information you share on third-party social media platforms — may also be visible to other users of the Services and to users of such third-party platforms, without restriction on its use by us or third parties. The inclusion of such links does not in itself imply any endorsement of the content of those platforms or their owners or operators, unless expressly stated within the Services themselves.

Minors' data

The Services are not intended for use by minors, and we do not knowingly collect personal information from minors as defined by applicable law in your jurisdiction. If you are a parent or legal guardian of a minor who has provided us with their personal information, you may contact us through the details below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge of "sharing" or "selling" (as defined in applicable law) personal information of persons under 16 years of age.

Security and retention of your information

Please note that no security measure is perfect or fail-safe, and we cannot guarantee "absolute security". Furthermore, any information you send to us may not be protected during transmission. We recommend that you do not use insecure channels to send us sensitive or confidential information.

The length of time we retain your personal information depends on various factors, such as the need to maintain your account, provide you with the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you reside, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may refuse your request when permitted by law.

  • Right of access. You may have the right to request access to the personal information we hold about you.
  • Right of deletion. You may have the right to request that we delete the personal information we hold about you.
  • Right of rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
  • Right to data portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Communication preferences management. We may send you promotional emails, and you may opt out of receiving them at any time using the unsubscribe option in our emails. If you opt out, we may continue to send you non-promotional emails, such as those related to your account or orders you have placed.

You may exercise any of these rights in the places indicated within the Services or by contacting us through the contact details provided below. To learn more about how Shopify uses your personal information and about the rights you may have — including those related to data processed by Shopify — you may visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before accepting a request submitted by a representative, we will require them to provide proof that you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within a reasonable time, as established by applicable law.

Complaints

If you have a complaint about how we handle your personal information, please contact us through the contact details below. Depending on where you reside, you may have the right to appeal our decision by contacting us through the contact details below, or to file a complaint with the local data protection authority.

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will use recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses (SCC) or any equivalent contract issued by the competent authority of the United Kingdom, as applicable, unless the transfer is made to a country that has been recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy occasionally, including to reflect changes in our practices or for operational, legal or regulatory reasons. We will post the updated version of this Privacy Policy on this website, update the "Last updated" date and notify changes as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, send us an email at contacto@loftytcg.com.